Invigorating, comforting and refined, Eau de Toilette Chrome celebrates joie de vivre, the unswerving complicity that unites father and son. Derived from the “citrus aquatic woody” family, it reveals a trail with fresh citrus and white musk notes combined with aquatic and green touches and a warm woody-tea accord.
Dedicated to moments of authenticity and to joie de vivre, Azzaro Chrome celebrates the values of sharing by paying homage to the unwavering bond between a father and son. It is a unique relationship, just like the one that designer Loris Azzaro shared with his grandson Romain.
Chrome is a wave of freedom that has taken the world of men’s fragrances by storm.
The fragrance radiates energy, invigorates us and lends us wings, bestowing audacity and even more so when it is shared.
The new Azzaro Chrome campaign retells this story with tenderness. In Antiparos, Greece, a villa with clean, simple lines overlooking the sea serves as the backdrop for an unforgettable moment shared between a father and his son. Director Christopher Hewitt is the mastermind behind this new ad campaign, giving it an incredibly modern feel with his highly graphic visual approach.
The Chrome bottle’s square shape and chevron-patterned silver cap make it an object that affirms its masculinity as much as it reassures. The fragrance’s azure blue color radiates from within the perfectly structured glass. The bottle’s purity of design exudes freshness and elegance.